GeoTrends, based in Austin, Texas, was founded in 2001 to help quantitative marketers through a comprehensive approach. When applying marketing analytics, many people have a fragmented view of the methods and data. At GeoTrends, we know the usual sources of off-line data, as well as how to squeeze the most information from your transaction data. GeoTrends is unique in being able to combine the best of more traditional database marketing methods with geographic data to obtain a synergy between the two.

The GeoTrends founder, Matt Harris, was also one of the founders of Trajecta, a high-end data mining company, where he was the VP of Analytic Services. Prior to that Matt worked as a consultant and trainer in the application of statistical methods, and also worked during the 1980's with IBM in several capacities.